In 1988. a staggering 9 month Writers Guild strike forced Jaime Monroy to survive through our fickle and unpredicable business He was offered an opportunity from an acquaintance of the family at the California Mart, the chic and fashionable capitol of the clothing industry As he struggled to pay his bills selling cashmere sweaters, Jaime had a concept for marketing Million Dollar paintings on affordable T-Shirts

Jaime Monroy became the creative force behind the Multi-Million Dollar marketing of Picasso Sportswear", 'Wear a Masterpiece" and 'Masterpiece Teez', a tine of merchandised goods that display famous works of art Monroy, having established himself as as trendsetter, was sometimes referred to as 'Robin Hood' among those on the 5th Floor of the California Mart for his 'steal from the rich and give to the poor' concepts. He was quick to fife copyrights on Million Dollar paintings, thus developing the 'Wear a Masterpiece" licensing concept affordable reproductions of Finesse, Minn. and Matisse on clothing Jaime quips, 'What was once only available for a brief glimpse in a museum in Paris or if you happened to be having dinner at Bill Gates' house, could now be your very own to keep Jaime Monroy, a self-proclaimed "art-repreneur", claims he is half-artist and half-entrepreneur Jaime Moll led a $25 Million Do/tar merger among all specialty T-shirt companies by creating the Specialty T-Shirt Guild of America (S.T.G.A.) Monroy s vision was to create more profit by -buying' rather than driving up retail prices and still maintaining the top quality garment

As quoted in Screen Printing Magazine 1992, 'aft of us T-Shirt distributors are buying the same t -shirt from the same manufacturer, so! thought it I'm getting price breaks the more shirts f order, why not go to twenty-four of my competitors and unite our buying power -' 'We purchased $25 Million Dollars worth of shirts for under $1 00 each We alt made more money together, not against each other" Within a year, S.T.G.A. went International, licensing and marketing products to Japan, Europe and distributing art related products for the 1992 Olympic Games in Spain Monroy then collaborated with Rockpoti Publishers of Massachusetts to publish a book on Great T-Shirt Graphics with one of his company's designs on the cover it became so popular they printed,( three years in a no. and is distributed worldwide Monroy's hard work was recognized as he was inducted into the 1992 U.S. Registry's 'Who's Who In Leading American Executives' Monroy holds steadfast to one rule. Showbusiness is two words. Show and Business'

Monroy became a patented inventor He received a United States Patent for redesigning a sterling silver locket which unfolds and holds six miniature photographs The '-1990's world' became the peace sign of the 90's and a keepsake for young and old, friends and family, to hold those close to their heart around their neck, Jaime Monroy also opened an East Coast style retail store, Soho' trend-setting clothing and jewelry, in Westwood Village, California Then Monroy marketed murals as advertising on empty walls in his '-Rediscover westwood" project Jaime Memo, brought stand-up comedy to Westwood Village at "Mon-Cate" and is featured as a special guest to ride in the 75th Anniversary of U.C.L.A. Homecoming Parade for his local support of Westwood Village and bringing laughter to the community