Jaine Monroy creates the specialty T-Shirt Guild of America

After four years in the Schemata business, (Yiddish for clothing) at the height of my fifteen
minutes of fame as a t-shirt connoisseur, I schmoozed, networked and compared notes with a group
of independent artists who marketed their art on screen printed (-shirts. The two biggest
complaints were access to sell their t-shirts to boutiques or department stores and getting good
quality t-shirts to print on at a cheaper price point that W85 only available to volume corporate
customers (purchases in the millions).

Since my line of t-shirts were such a unique novelty and fashion statement,
we were everywhere, in boutiques and in department stores, but purchasing blank
t-shirts to print on was still an on-going hassle.

Then (got an idea! To get the price point we wanted, I went to the king of
quality American t-shirt manufacturers and! put in an order for $25,000,000.00
(about $24,750,000.00 more than I could afford). $ went to 24 of my competitors and
united our buying power, this brought the price of each t-shirt down to only $1.00
each. Thus, we all made more money together, not against each other. My vision
was to create more profit by buying rather than driving up retail prices and still
maintaining the top quality garment.